Successful Digital Transformation, Reaching 3.1 Million Customers
In the digital age, building strong customer relationships is a key factor in business success, especially in the banking industry. MSB, Vietnam’s best digital bank in 2022, has continuously sought technology solutions to enhance customer experience. One of MSB’s significant achievements is the deployment of an automated messaging system on the Red Hat OpenShift platform, enabling the bank to effectively communicate with over 3.1 million customers.
Challenges and Solutions
Previously, MSB used multiple channels to communicate with customers, making it difficult to manage information and ensure a consistent customer experience.
To address this challenge, MSB partnered with AMIGO, Red Hat’s first Advanced Partner in Vietnam. As a strategic partner of Red Hat, AMIGO played a crucial role in consulting, designing, and deploying the Red Hat OpenShift solution for MSB. With extensive experience and deep knowledge of the platform, AMIGO helped MSB select the optimal solution that meets the bank’s specific needs.
Red Hat OpenShift, a flexible and open containerization platform, was chosen for this implementation. With OpenShift, MSB can:
- Scale rapidly: The platform can scale flexibly to meet the needs of sending messages to a large number of customers.
- Automate processes: Repetitive tasks are automated, saving time and reducing errors.
- Ensure security: OpenShift’s containerized environment provides robust security features to protect customer data.
Achieved Results
The deployment of Red Hat OpenShift has yielded outstanding results for MSB:
- Increased scale: MSB can send messages to over 3.1 million customers, a fivefold increase compared to before.
- Reduced costs: Operating costs have decreased by 30% thanks to automation and process optimization.
- Improved efficiency: IT operations staff are freed up to focus on higher-value tasks.
- Shorter time-to-market: Time to market for new products and services has been reduced by 50%.
AMIGO’s engineering team, with years of experience and advanced certifications, has supported MSB in designing, deploying, and operating the system on the Red Hat OpenShift platform. AMIGO is proud to be one of Red Hat’s leading partners in Vietnam, with years of experience deploying solutions such as OpenShift, Ansible, and RHEL. Thanks to its impressive achievements, AMIGO has been repeatedly honored by Red Hat with prestigious awards such as Best Advanced Partner of the Year and Top Strategic Partner of the Year.
Ms. Dao Hoang Giang, Regional Director of Red Hat Vietnam, Cambodia, Laos & Myanmar, shared: “Together with our partner AMIGO, Red Hat Advanced Business Partner, Red Hat has helped MSB successfully implement the project, bringing a digital banking experience to MSB’s customers.”
